Call to Actions
When people ask “Why isn’t my website converting?”. The answer is most often a lack of call to actions (CTA) which can include phone numbers and “Buy Now” buttons. CTA's are designed to engage your visitors and guide them down the path to a conversion.
I normally recommend that your phone number is at the top of every page and your contact details on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.