SEARCH ENGINE OPTIMISATION



What Is SEO?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.



What Can You Do


Make Your Site Appear in Google

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!



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How Does Google Rank Pages?

Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.



What Can I Do

Before beginning a search engine optimisation (SEO) project, it is important to understand the process involved in an effective SEO campaign.

KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMISATION

Onpage optimisation refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

A SEO review consists of several factors like a content, linking structure, social media efforts and website performance on the internet


Why SEO is Important to Your Business?


Ranking Importance

This year resesrch shows that approximately 85% of all Web sites are found via search engines


Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers


342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website


Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine



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